How to make social media videos
A simple guide — shoot videos on your phone, write the right caption, and post safely within the policy. Use the language switcher in the header for your preferred language.
5 simple steps
1. Choose your topic
Show your packing work — box, tissue, chocolate, masala, bottle, dry fruit or vegetable packing. Keep the topic short and clear.
2. Hold your phone vertically
Record in 9:16 vertical mode. Face the light — natural light works best. Keep the camera lens clean.
3. Keep it short and fast
15–30 seconds is ideal. Add a strong hook in the first 3 seconds to grab attention.
4. Add caption and hashtags
Use our 'Generate' tool to get a caption and 10 hashtags for free (3 broad + 5 niche + 2 branded).
5. Check the policy
Follow the checklist before uploading. Avoid client brands, copyrighted music, and political content.
Do's
- Showcase the positive side of your work, team and workplace
- Follow hygiene and safety practices (PPE, gloves, hairnet, mask) whenever the task requires it
- Use royalty-free or licensed trending music only
- Keep captions job-related and use respectful language
- Get permission from coworkers before featuring them
- Get supervisor approval before showing any company brand
Don'ts
- Don't show any client brand, logo or product label
- Don't use copyrighted songs or movie clips
- Don't discuss religion, politics or sensitive topics
- Don't post salary, complaints or internal issues
- Don't tag coworkers or strangers without permission
- Avoid spam hashtags like #follow4follow or #viral
Platform tips
TikTok
9-15 sec, fast cuts, trending audio (only royalty-free), 3-5 niche hashtags
Instagram Reels
15-30 sec, clean visuals, 1 hook line, mix of broad + niche hashtags
30-60 sec works best, add captions/text overlay, share to relevant groups
Download Policy PDFs
Official social media policies for employees. English versions are available now — Amharic, Hindi, and Nepali translations coming soon.